The solar-powered website Marketing Eco developed for Inner Earth Energy, an innovative geothermal company, has launched!

Talk about a company walking their eco-friendly talk and your talking about Inner Earth Energy (IEE).

IEE’s mission statement is "Modeling Economic Growth Through Environmental Sustainability" and it shows. Everyone in the company is continually "breaking new ground" in this effort in everything from their product and service offerings, business practices, to the business relationships they develop and nurture.

Their environmental mission doesn’t stop when the work day ends. Not surprisingly, IEE CEO Dave Sheild has installed a geothermal system to heat and cool his home. He paired the system with prairie restoration-oak savanna grasses which are planted over his rain garden/French drains. The eco-friendly, decorative grasses mean no lawn mowing in the rain garden and the French drains enhance the residential geothermal installation’s efficiency.

IEE was so excited about launching their new website because of the way it both empowers them and because of its green hosting that they decided to launch ahead of having all content completed. This is quite similar to what we did at Marketing Eco when we launched our own solar-powered website. Because the content management system is so easy to use, filling in any thin spots is a breeze.

IEE’s "energy" in both the geothermal and enthusiastic sense is marvelous to behold. Here’s a little more about IEE and their mission straight from the source:

Modeling Economic Growth Through Environmental Sustainability

We are committed to large-scale, nationwide deployment of sustainable energy solutions. Our primary focus is on making the the U.S. building sector more energy efficient with Geothermal Heat Pump (GHP) systems playing a central role. The U.S. building sector accounts for 40% of primary U.S. energy consumption and greenhouse gas (GHG) emissions. The Industrial and Transportation sectors are second and third in order of energy usage. GHP technology alone can realize 50%-60% savings on building energy usage making it one of the highest impact, deep savings solutions available.

“There are immediate and significant savings in energy efficiency and conservation. Energy efficiency is not just low-hanging fruit; it is fruit lying on the ground. For example, we have the potential to make buildings 80% more efficient with investments that will pay for themselves in less than fifteen years. Buildings consume 40% of the energy we use, and a transition to energy efficient buildings will cut our carbon emissions by one third.” — Steven Chu, U.S. Secretary of Energy and Nobel Laureate in Physics, from 2009 Harvard Commencement Speech.

One of our goals is to get private sector investors to drive the sustainability movement by providing structured financing made possible through project development and aggregation. Investors should be able to earn an attractive return while simultaneously supporting the rebuilding of America’s energy infrastructure. Linking sustainability with compelling economic incentives is the key to large-scale deployment of solutions that can ultimately end America’s dependence on fossil fuels and meet the required GHG emissions reductions.

Check out www.InnerEarthEnergy.com and see for yourselves.

Stay tuned!

We will follow up this launch announcement in the coming weeks with IEE’s feedback on their new website. As they dig into their new paperless content management portal and get a feel for posting to their forum which will auto-tweet directly to Twitter, we expect their enthusiasm about social media will continue to grow. We can integrate their website’s auto-posts to LinkedIn, Facebook, and MySpace as well.

The new Marketing Eco website will start out a little like a seedling awaiting the full foliage that ongoing eco posts and content development will provide. With such an enormous wealth of marketing knowledge here, our main challenge will be to dispense it in bite-size, easily digestible pieces.

The concept for the website is to provide a green marketing twist on cutting edge strategic marketing know-how and wrap that up with useful green business and marketing best practice information provided by our Eco Scout.

By tying our website posts directly to feeds to social media, we look forward to showing by example how green and effective both viral and social marketing really are.

We never stop searching for new ways to improve marketing strategies and tactics and we’re focused on empowering our clients with marketing techniques and tools that they can manage themselves. This both saves clients a great deal of cost, but also makes their marketing fluid and live, versus static and slow moving.

For instance, this website is built on a free, open-source, and very flexible platform that enables a password protected client-side content editing portal that is very easy to use. In addition, a client can edit their website from any computer with Internet access 24/7, a feature that our clients are positively beaming about. We’re in the midst of two client web launches on this platform and we’re looking forward to sharing their after-launch feedback with you all within the next week or two.

With over 18 years of hands-on international marketing experience in various industries, we’re excited about nurturing eco marketing projects for companies from all walks, both green industries and regular companies who want to green up and their business practices. To that end, Marketing Eco’s new website opens up a global, virtual conversation for those interesting in green marketing. 

With the level of enthusiasm our clients are showing for our client-empowering green twist on strategic marketing, we couldn’t be more thrilled about how our combination of marketing ecology and economy is flourishing. It’s a definite win-win for the client and saving the earth through sustainable marketing."

Kari Havir, Marketing Eco

We may be a little tongue in cheek when it comes to the conversational and fun flavor of our website, yet we’re extremely serious when it comes to delivering a measurable return on marketing investment (ROMI). Contact Marketing Eco to learn more.

Marketing Eco is committed to "Saving the Earth Together Through Sustainable Marketing" by improving ecology and economy through eco-friendly marketing practices, client-empowering, interactive and social media marketing techniques, and partnerships with environmentally conscious clients and vendors. With over 18 years of hands-on international marketing experience in a broad range of industries, Marketing Eco is helping companies from all walks, both green businesses and regular companies who want to green up and their business practices.

	Project Eco-Office – Green Business Practices Marketing Eco takes an active part in Project Eco-Office, the ongoing effort to make our business practices as eco friendly as our marketing services.
	Eco Scout – Eco Adventurer and Devoted Green Retriever Eco Scout’s goal is to bring you the latest and greatest of green marketing techniques, environmentally sound business practices, and other eco friendly ideas. Learn more about Eco Scout here >
	Website Hosted With 100% Solar Energy Our website is hosted with AISO.net, 100% powered by solar panels, not energy credits. Their green data center and network goes well beyond just using clean energy to help fight pollution and preserve our natural resources.