Members, Consultants, the Foundation, the Board, and the network’s support structure each have their own Intranet areas, visible only to those with specific area permissions.

The Scanlon SharePoint Intranet features tabbed areas that are only visible to each group based on permissions: Members, consultants, the foundation, the board, and the network’s support team. The above view is the admin view which shows all tabs due to the admins permissions to edit all areas of the Intranet. A member, for instance, would only see the Home and Members tabs.

Both the public facing WordPress site and the SharePoint Intranet site and sub sites were launched in May 2010 and are ready for content that will be developed by the Scanlon Leadership Network in phases. Since both platforms are so easy for anyone without web development knowledge to edit and are scalable, they are ideal for businesses of all sizes to use for external and internal communication and collaboration.

The Scanlon Leadership Network plans to add and update their own content via volunteers living across the United States. Since both platforms enable updates to be performed from any Internet connection anywhere in the world via permission-based login, they present an ideal solution.

By using WordPress architecture for the website, owner Marshall Gause is able to update the content 24/7 from any place with an Internet connection without using any special software or programming knowledge.

The website also integrates trading commentary and linkage in a way that allows side bar boxes to be added for specified pages, and turned “off” for all other pages. In all, the WordPress platform allowed a totally customized solution, seamless integration, and 24/7 ease of update access from anywhere with Internet connection for Geneva Fund Partners.

About Geneva Fund Partners:

Geneva Fund Partners is an asset management firm specializing in targeted return fixed income portfolios and algorithmic FX trading. The Geneva Fund Partners leadership team has decades of collective institutional portfolio management and structured yield experience.

Structured Income Portfolio Management

• Fee based, separate managed targeted income yield accounts.
• Account types: Individual, Joint, Corporate, Trust & IRA.

Algorithmic FX Trading

• GFP clients have exclusive access to our proprietary intra-day FX trading algorithms.
• Exclusive, free live intra-day algorithmic trade signal emails.

Bob wanted a solution that provided both a memorable company brand and a flexible website format to show how his process works and explain the ISS Consulting difference.

To answer those needs, Marketing Eco developed a strong logo for Bob’s new company that embodies his vision for his company utilizing the best of breed brand identity guidelines. Plus, the website Marketing Eco developed for Bob uses a modular format to give a visitors both an organized and visual walk through of his process using WordPress and the modular sticky post method of organizing and displaying content and a blog-style back end content management portal.

About ISS Consulting:

Today, many companies large and small struggle to gain a competitive edge, failing to capitalize on the fact that they possess a vast, virtually untapped resource within their company walls. Companies with horizontally structured processes often overlook the individual work ethic and the innate human need to be both productive and responsible. By comparison, companies with productivity / gain share programs demonstrate over and over that true employee involvement contributes significantly to the whole health of the company by any measure.

“I founded ISS Consulting because I felt a burning need to help employees by making their working life far more than a simple pay check. Work is the opportunity to make a difference, to express individual creativity and innovation,” said Browning, President and Founder of ISS Consulting. “The ISS process, based on The Scanlon Plan developed by Joseph N. Scanlon in the 1930’s, has been proven to work in any company committed to its people. By tapping unutilized employee resources, the companies I have worked with, and others who believe in true employee involvement utilizing the Scanlon philosophy, see significant positive differences in their organization’s ability to compete, employees report happier and healthier work experiences, customer satisfaction improves, which all leads to a stronger bottom line and improved job security. I cannot think of anything else I’d rather do than help companies by involving their constituents in a way that benefits the customer, investor, and employee.”

Mr. Browning’s mission with ISS provides a proven means of company transformation through a tailored three step process. The process begins with an analysis of a company’s culture to assess potential for embracing gain share. Next, Mr. Browning and his team perform a deep analysis that lays the groundwork for fine-tuning the balance between customers, investors, and employees and creates a benchmark to measure change. After that, Mr. Browning uses over 30 years of experience across a broad array of business niches and company cultures to build a dynamic model for participation that includes productivity councils overseen and guided by a screening committee.

By helping companies implement a model tailored specifically to their company and culture, Mr. Browning has been able to help companies realize dramatic, measurable improvement in productivity and profitability while simultaneously providing their employees with higher levels of job satisfaction and a constant desire to produce at the highest level of efficiency.

“The Scanlon Plan is an innovative management process for total organization development. It consists of a set of assumptions about human motivation and behavior, general principles for the management of organizations based on those assumptions, and specific procedures for implementing these principles,” said Carl Frost, author, Changing Forever.

All organization leaders have the ability to light a match and tap the multitude of talented resources within their employees or remain in productivity darkness. ISS Consulting is well positioned to provide that match and help companies create an ongoing plan of participation and involvement for the long-term success of the enterprise.

Visit the ISS Consulting website >

Hang on to your hats and get ready to to “click on” your energy savings, because by using Blackle as your browser’s home page and your default search engine you can make an impact, and we all know that even the small energy savings are important ones.

Here’s the scoop straight from Blackle.com:

How is Blackle saving energy?

Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle searches are powered by Google Custom Search.

Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.

How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “Blackle.com – Saving energy one search at a time.”

Have a look at our energy saving tips page for ideas on steps you can take to save energy or you can follow Blackle on Twitter and we will keep you updated with simple energy saving tips.

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit one of the many great blogs dedicated to environmental awareness.

If you haven’t changed your browser’s default home page before, Blackle has instructions embedded above to set Blackle as your home page.

Thanks to Eco Scout, Marketing Eco has “clicked on” energy savings for each ME computer. We’d love to hear how many people are already on board with Blackle, and how many of you give two clicks for sustainability by visiting http://www.blackle.com now.

Tami found the fittingly vibrant photo that graces the cover of the book and companion CD and Marketing Eco designed the website header and companion graphics to compliment the book’s design and further communicate Tami’s vision.

The easy-to-use website content management portal has been pivotal, enabling Tami and the talented developer already managing her previously-created shopping cart secure access to add content and code at any time, from anywhere with Internet access.

What the Book is About

Here’s the scoop about the book’s content straight from the Women as Healers website along with an iPhone snapshot of the book and CD just after it arrived at Marketing Eco:

Women as Healers: Voices of Vibrancy is Tami Briggs’ newest book. From Nebraska to the Netherlands, India to Iran, and Serbia to South Carolina (and many other U.S. states), the 31 women featured are all gifted healers. As they share their stories, they give us many insights on how to help heal the world. Some work for corporations and institutions; many of them are self-employed. They are from all walks of life, doing extraordinary things to help make our world a better place. In this book you will read about life-changing experiences from authors, artists, consultants, nurses, educators, leaders, and therapists – creators all.

Many of the contributing authors have suffered great tragedies and losses, yet they demonstrate to all of us resiliency and great strength. They are pioneers – powerful, spiritual and spirited. You will likely see yourself in many of these women’s heart-warming and touching stories. As they reflect on and share their journeys of healing, they model taking risks, beating the odds, being of great service, making significant differences in the world, and living their passions.

A Marketing Eco Reader Experience

When the book and CD arrived by post yesterday, Kari Havir (Principal, Marketing Eco) dashed off with a beaming face and the copy of the book to her favorite garlic-scented restaurant, La Grolla. Kari had everything positive to say about her shared reading experience. Here’s the scoop:

I was so exceedingly thrilled when the book arrived that I just had to show it off immediately. I had a vision of delving into the book with a plate of my favorite cuisine and the happy chatter of contented people surrounding me. I know, you’re probably thinking you’d rather snuggle in under a warm lap blanket and read at home, however there was something about this particular book that made me want to share the experience while in the moment.

I sat down with a glass of wine and La Grolla’s marvelous bread and started reading. One of my very favorite La Grolla people, Rachel, waited on my table last night. When I confessed with a wobbly smile that I was so moved by the first story I was reading, she only half-jokingly gave me a few drink napkins just in case I needed them. I had happy, tear-filled eyes more than once, but I’m not shy about having those in public. Any piece of literature, art, or performance media that can move me to tears while sharing that experience with others is hands-down on my list of favorite things.

As I read on while enjoying a scrumptious plate of mixed seafood, I was again conscious of how wonderful the setting was for my personal experience with the book. The combination made for an absolutely lovely evening.

I am really looking forward to snuggling in for the rest of the book with Tami’s harp music playing in the background to complete the experience. I’ll definitely write an update when I complete my reading journey and share more about this fantastic project, so stay tuned for my follow up piece.

And Now, the Actual Website!

Marketing Eco is proud to point you to www.womenashealers.com where you can hear Tami’s harp music and learn more about the book project.

Call for Reader Responses

Marketing Eco would love to know where you take your Women as Healers: Voices of Vibrancy book copy and how you share your reading experience, so please feel share your book adventures and photos by submitting a comment.

Stay tuned to WomenAsHealers.com for further updates as Women as Healers: Voices of Vibrancy book adventure roles out!

Here’s a peek at The American P. I. look and feel:

We designed the logo, website, and one page speaking sheet for Paul in a vibrant range of oranges and blues.

The American P. I. purpose:

With The American P. I. website, Paul Jaeb, CEO of the Heartland Investigative Group, set out to create captivating podcast content that would provide helpful and educational information to fellow investigators. His content focuses on everything from the business issues of running a P. I. firm, to legislative issues, continuing education, networking and investigative associations, and of course investigation techniques and concerns. On each podcast episode Paul interviews several seasoned investigative colleagues from across the nation to get at the issues facing private investigators in various geographical areas and investigative niches.

Here’s a peek at Paul Jaeb, The American P. I.:

Paul Jaeb, CEO
Heartland Investigative Group

Paul Jaeb is 20 year veteran private investigator. He is the founder and CEO of Heartland Investigative Group, a premier investigative and security consulting firm based in Minneapolis.

Paul is a founding member of the Minnesota Association of Private Investigators and is the current National Director of the National Association of Legal Investigators.

Paul also sits on the Executive Committee of Investigative and Security Professionals for Legislative Action, and is active in ASIS International and the Association of Certified Fraud Examiners.

In addition, Paul speaks at corporate events, professional associations, and private events bringing his experienced perspective and engaging style as a key note or breakout session for organizations across the nation.

Seamless, easy-to-use, and powerful website technology:

One-click integration isn’t only for Twitter, Facebook, MySpace, and LinkedIn these days. We’re really excited how this website plugs The American P. I. into all the big podcast and video media feeds. What’s even more thrilling is that one-click integration can easily be built into every one of our client websites.

Here’s the skinny on podcast recording sessions with guests all over the nation work:

Podcasting session are recorded locally, yet guests on the podcast episodes call in from all over the nation with a clear recording session thanks to Skype.com’s free, 24/7 Internet calling features.

Check out The American P. I. website here and the podcast episodes here.

Stay tuned! Down the road we’ll check back with Paul and feature feedback from The American P. I. on his website, podcasts, and further interactive plans in the works. Happy podcast listening!

Talk about a company walking their eco-friendly talk and your talking about Inner Earth Energy (IEE).
IEE’s mission statement is “Modeling Economic Growth Through Environmental Sustainability” and it shows. Everyone in the company is continually “breaking new ground” in this effort in everything from their product and service offerings, business practices, to the business relationships they develop and nurture.

Their environmental mission doesn’t stop when the work day ends. Not surprisingly, IEE CEO Dave Sheild has installed a geothermal system to heat and cool his home. He paired the system with prairie restoration-oak savanna grasses which are planted over his rain garden/French drains. The eco-friendly, decorative grasses mean no lawn mowing in the rain garden and the French drains enhance the residential geothermal installation’s efficiency.

IEE was so excited about launching their new website because of the way it both empowers them and because of its green hosting that they decided to launch ahead of having all content completed. This is quite similar to what we did at Marketing Eco when we launched our own solar-powered website. Because the content management system is so easy to use, filling in any thin spots is a breeze.

IEE’s “energy” in both the geothermal and enthusiastic sense is marvelous to behold. Here’s a little more about IEE and their mission straight from the source:

Modeling Economic Growth Through Environmental Sustainability

We are committed to large-scale, nationwide deployment of sustainable energy solutions. Our primary focus is on making the the U.S. building sector more energy efficient with Geothermal Heat Pump (GHP) systems playing a central role. The U.S. building sector accounts for 40% of primary U.S. energy consumption and greenhouse gas (GHG) emissions. The Industrial and Transportation sectors are second and third in order of energy usage. GHP technology alone can realize 50%-60% savings on building energy usage making it one of the highest impact, deep savings solutions available.

“There are immediate and significant savings in energy efficiency and conservation. Energy efficiency is not just low-hanging fruit; it is fruit lying on the ground. For example, we have the potential to make buildings 80% more efficient with investments that will pay for themselves in less than fifteen years. Buildings consume 40% of the energy we use, and a transition to energy efficient buildings will cut our carbon emissions by one third.” — Steven Chu, U.S. Secretary of Energy and Nobel Laureate in Physics, from 2009 Harvard Commencement Speech.
One of our goals is to get private sector investors to drive the sustainability movement by providing structured financing made possible through project development and aggregation. Investors should be able to earn an attractive return while simultaneously supporting the rebuilding of America’s energy infrastructure. Linking sustainability with compelling economic incentives is the key to large-scale deployment of solutions that can ultimately end America’s dependence on fossil fuels and meet the required GHG emissions reductions.

Per Eco Scout, it’s true as long as the site meets strict quality criteria, fills gaps in educational content, and is approved by the EEWW.

Here’s the scoop on criteria and how to submit your Web site straight from the EEWW:

The EPA Environmental Education Web sites make quality environmental education materials more accessible to Kids, Middle School Students, High School Students and Teachers. The EPA’s Environmental Education Web Workgroup (EEWW) evaluates sites to determine whether they are appropriate to be included as links on EPA’s environmental education portal pages.

Read the linking criteria to determine if the site you are proposing may be included in any of the portal sites. The site will not be selected if it:

• Promotes commercial activities
• Promotes political organizations
• Engages in advocacy
• Is not fact based and neutral

[Reference: Above information from http://www.ttemidev.com/eewwRev/]

Our audiences
We design our environmental education portals for specific target audiences. (Grades and ages may vary for certain content.)

Our Environmental Education Portal Web sites
Site	Audience	We link to:
Environmental Kids Club	grades pre-K-5 or ages 4-10	we link to EPA sites, other federal, state and local government sites, and educational sites (e.g., museums, educational institutions)
Student Environmental Center	grades 6-8 or ages 11-13	we link to EPA sites, other federal, state and local government sites, and educational sites (e.g., museums, educational institutions).
High School Environmental Center	grades 9-12 or ages 14-18	we link to EPA and other government sites, educational sites, and some non-government sites.
Teaching Center	classroom, home school, or non-classroom instructors for youth grades pre-K-12 or ages 4-18	we link to EPA and other government sites, educational sites, and some non-government sites.

[Reference: Audience information, method of evaluating sites, and more details regarding criteria can be found on http://www.epa.gov/teachers/criteria.htm]

Per Eco Scout, submit a site for EEWW review at: http://www.ttemidev.com/eewwRev/

A digital comparison of the Electronic Code of Federal Regulations (e-CFR) version dated June 18, 2009 and the current version dated July 1, 2009 revealed that only the date of the e-CFR was changed. The remainder of the e-CFR’s content is the same from one version to the next.

Stay tuned! Eco Scout will stay on the trail of this e-CFR and keep you in the loop regarding all future FTC changes big and small. Even though this recent update by the FTC wasn’t much to squawk about, as the FTC continues to hold hearings and gather information we expect to see changes in the regulation of environmental marketing claims.

TITLE 16–Commercial Practices
CHAPTER I–FEDERAL TRADE COMMISSION
SUBCHAPTER B–GUIDES AND TRADE PRACTICE RULES
PART 260–GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS

Try one of these easy ways to stay connected and connect your friends and colleagues to all Eco Scout’s finds on Marketing Eco:

1. Click “Subscribe” in the lower-right corner to receive the Marketing Eco RSS feed via your favorite feed service.
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3. Share Eco Scout’s Marketing Eco updates with your friends and colleagues via your favorite social media or email, or save us to your favorites using the ”Share / Save” button below.

For those of you who want certainty about making environmental claims, it’s critical to work with marketing and advertising firms that are familiar with this information and on top of future updates.

Because the FTC will continue to gather information, hold hearings, and update these guides as needed, Marketing Eco will keep a watch on developments with this e-CFR.

Without further ado, here’s the scoop from the FTC:

The guides in this part represent administrative interpretations of laws administered by the Federal Trade Commission for the guidance of the public in conducting its affairs in conformity with legal requirements. These guides specifically address the application of Section 5 of the FTC Act to environmental advertising and marketing practices. They provide the basis for voluntary compliance with such laws by members of industry. Conduct inconsistent with the positions articulated in these guides may result in corrective action by the Commission under Section 5 if, after investigation, the Commission has reason to believe that the behavior falls within the scope of conduct declared unlawful by the statute.

These guides apply to environmental claims included in labeling, advertising, promotional materials and all other forms of marketing, whether asserted directly or by implication, through words, symbols, emblems, logos, depictions, product brand names, or through any other means, including marketing through digital or electronic means, such as the Internet or electronic mail. The guides apply to any claim about the environmental attributes of a product, package or service in connection with the sale, offering for sale, or marketing of such product, package or service for personal, family or household use, or for commercial, institutional or industrial use.”

e-CFR Data is current as of June 18, 2009

TITLE 16–Commercial Practices

CHAPTER I–FEDERAL TRADE COMMISSION

SUBCHAPTER B–GUIDES AND TRADE PRACTICE RULES

PART 260–GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS