Scanlon Leadership Network public facing website.

Case History Highlight

The Scanlon Leadership Network needed to consolidate websites and create an easy-to-manage public website along with member, consultancy, foundation, and board Intranet areas controlled by unique permissions to improve collaboration, communication, and access to Scanlon materials. Marketing Eco consolidated domain management and websites, created a single point of entry based on WordPress website archictecture, and fleshed out the SharePoint Intranet architecture and permissions on the SharePoint site launched by Bob Bruce of Trista Technology.

Members, Consultants, the Foundation, the Board, and the network’s support structure each have their own Intranet areas, visible only to those with specific area permissions.

The Scanlon SharePoint Intranet features tabbed areas that are only visible to each group based on permissions: Members, consultants, the foundation, the board, and the network's support team. The above view is the admin view which shows all tabs due to the admins permissions to edit all areas of the Intranet. A member, for instance, would only see the Home and Members tabs.

Both the public facing WordPress site and the SharePoint Intranet site and sub sites were launched in May 2010 and are ready for content that will be developed by the Scanlon Leadership Network in phases. Since both platforms are so easy for anyone without web development knowledge to edit and are scalable, they are ideal for businesses of all sizes to use for external and internal communication and collaboration.

The Scanlon Leadership Network plans to add and update their own content via volunteers living across the United States. Since both platforms enable updates to be performed from any Internet connection anywhere in the world via permission-based login, they present an ideal solution.

We’re extremely thrilled to announce the launch of Tami Briggs’ new book, Women as Healers: Voices of Vibrancy, and the website Marketing Eco created for Tami to help take the book on an exciting social media journey.

Tami found the fittingly vibrant photo that graces the cover of the book and companion CD and Marketing Eco designed the website header and companion graphics to compliment the book’s design and further communicate Tami’s vision.

The easy-to-use website content management portal has been pivotal, enabling Tami and the talented developer already managing her previously-created shopping cart secure access to add content and code at any time, from anywhere with Internet access.

What the Book is About

Here’s the scoop about the book’s content straight from the Women as Healers website along with an iPhone snapshot of the book and CD just after it arrived at Marketing Eco:

Women as Healers: Voices of Vibrancy is Tami Briggs’ newest book. From Nebraska to the Netherlands, India to Iran, and Serbia to South Carolina (and many other U.S. states), the 31 women featured are all gifted healers. As they share their stories, they give us many insights on how to help heal the world. Some work for corporations and institutions; many of them are self-employed. They are from all walks of life, doing extraordinary things to help make our world a better place. In this book you will read about life-changing experiences from authors, artists, consultants, nurses, educators, leaders, and therapists – creators all.

Many of the contributing authors have suffered great tragedies and losses, yet they demonstrate to all of us resiliency and great strength. They are pioneers – powerful, spiritual and spirited. You will likely see yourself in many of these women’s heart-warming and touching stories. As they reflect on and share their journeys of healing, they model taking risks, beating the odds, being of great service, making significant differences in the world, and living their passions.

A Marketing Eco Reader Experience

When the book and CD arrived by post yesterday, Kari Havir (Principal, Marketing Eco) dashed off with a beaming face and the copy of the book to her favorite garlic-scented restaurant, La Grolla. Kari had everything positive to say about her shared reading experience. Here’s the scoop:

I was so exceedingly thrilled when the book arrived that I just had to show it off immediately. I had a vision of delving into the book with a plate of my favorite cuisine and the happy chatter of contented people surrounding me. I know, you’re probably thinking you’d rather snuggle in under a warm lap blanket and read at home, however there was something about this particular book that made me want to share the experience while in the moment.

I sat down with a glass of wine and La Grolla’s marvelous bread and started reading. One of my very favorite La Grolla people, Rachel, waited on my table last night. When I confessed with a wobbly smile that I was so moved by the first story I was reading, she only half-jokingly gave me a few drink napkins just in case I needed them. I had happy, tear-filled eyes more than once, but I’m not shy about having those in public. Any piece of literature, art, or performance media that can move me to tears while sharing that experience with others is hands-down on my list of favorite things.

As I read on while enjoying a scrumptious plate of mixed seafood, I was again conscious of how wonderful the setting was for my personal experience with the book. The combination made for an absolutely lovely evening.

I am really looking forward to snuggling in for the rest of the book with Tami’s harp music playing in the background to complete the experience. I’ll definitely write an update when I complete my reading journey and share more about this fantastic project, so stay tuned for my follow up piece.

And Now, the Actual Website!

Marketing Eco is proud to point you to www.womenashealers.com where you can hear Tami’s harp music and learn more about the book project.

Call for Reader Responses

Marketing Eco would love to know where you take your Women as Healers: Voices of Vibrancy book copy and how you share your reading experience, so please feel share your book adventures and photos by submitting a comment.

Stay tuned to WomenAsHealers.com for further updates as Women as Healers: Voices of Vibrancy book adventure roles out!

What is so different about the new website compared to the old website? 

We’re glad you asked! The new website gives La Grolla the ability to update their website from any computer with Internet access 24/7 through an easy-to-use, password-protected content management portal. This is vastly different from the old site which was a typical static website that required web publishing software in order to make content updates.

The addition of the blog-style architecture with its Flash post-rotation feature puts new content front and center for online visitors, makes it possible for them to subscribe to an RSS feed of future updates, and gives them the opportunity to add a comment to a blog post. La Grolla has total control over the approval and visibility of all comments through the content portal. Check-mark boxes in the control panel enable La Grolla to hold all comments in a hidden pending area prior to La Grolla giving digital approval to make each comment visible. This prevents any odd comment from a comment-spam-bot from making it to the live website.

La Grolla is very excited about opening up this dynamic communication channel with its customers and we’re currently working with La Grolla to expand the interaction opportunities even further.

Are there any green aspects to this website?

Absolutely. With this type of web platform, one of the biggest changes clients notice is on the back end in the area of content collaboration which is paperless when a client utilizes the host of back end collaboration features available.

Staff contribution permissions are just one part of the paperless collaboration tool set. The client’s staff are each assigned their own user name and password and permissions are set so that staff with "Contributor" status can submit content to "Editors" for review, changes, and publication on the website. Pending content is kept in a pending area where "Editors" can see all pending content at a glance.

There are even more back end collaboration tools available, which we’ll post about very soon. In short, we’re as excited about the capabilities as our clients are. This platform empowers our clients in ways they hadn’t considered before and the energy and ideas that are sprouting as a result are thrilling all around.

Paperless, collaborative, and empowering.

The best part about this specific open source website development platform in our view is that it puts the real power in our client’s hands and they don’t have to call us to communicate to their customers. We’re always available to help, yet rather than being a bottle neck in the flow of information, we can focus on being a creative catalyst and help our clients step into using social and viral marketing techniques as well, which of course is part every interactive and eco marketing firm’s dream.

Watch for further updates regarding La Grolla’s online presence as we continue to incubate new viral, social, and paperless marketing ideas with the cutting-edge La Grolla team. Be sure to visit www.lagrollastpaul.com and check out their menu as well.