Marketing Eco (me)

Marketing Eco developed a sticky post-enabled, blog style website for Robert W. “Doc” Hall, Professor Emeritus, Operations Management, Indiana University, and author of “Compression – Meeting the Challenges of Sustainability Through Vigorous Learning Enterprises.” The website empowers Doc to self-publish articles about Compression, create topics for online discussion, and contains an embedded DebateGraph.org mind map that Doc designed and DebateGraph.org founder David Price helped to get started on www.DebateGraph.org. The new website’s sticky post capability organizes content and serves it up in a modular format that makes it easier for his visitors to digest the complex components of Compression Thinking.

About Doc Hall:

Frequently called “Doc” by industry friends, Hall is a founding member of the Association for Manufacturing Excellence and received its award for outstanding lifetime service. For 22 years he was editor-in-chief of AME’s publication, Target. He also received the SME Gold Medal for outstanding service to the manufacturing engineering profession in technical communications, technical writing, and lectures.

Hall has authored and co-authored six books on manufacturing excellence, with topics ranging from the improvement of manufacturing practice to organizational development and renewal. He also has an interest in innovation, and is a judge for the PACE Award (innovation by auto industry suppliers). A prior book, The Soul of the Enterprise (1992) touched on some of the topics in Compression, so he’s been ruminating about Compression thinking for almost 20 years – reluctantly concluding that there is no “easy out.” Compression thinking applies the best ideas seen in organizing for work to the manifold problems of the 21st century.

About Compression Thinking:

The 21st century must be a turning point. Physical economic expansion that accelerated with the industrial revolution cannot continue indefinitely. The earth has finite resources, but our legacy business and economic thinking promotes expansion, assuming that more resources are always available – somewhere. Transforming ourselves to limit consumption while simultaneously increasing human quality of life for everyone is the supreme human challenge of Compression.

What to do? The basics begin with eliminating waste, not doing that which doesn’t need to be done. Then reuse, repair, remanufacture, recycle and so on. Many individuals are doing what they can to decrease their personal waste of energy, water, and materials. But without working organizations creating systems that help them do it, that effect is minimal. And careful conservation is not enough. Every technology can have adverse consequences. Unless working organizations make a new kind of thinking practical, individual measures cannot offset the heedlessness stimulated by commercial incentives.

Compression calls for a change in fundamental economic thinking — a new mindset — Compression Thinking. This begins by contemplating issues so interrelated that single engineering fixes are unlikely to let mass consumption continue. Many different imaginative changes will be necessary, under always changing conditions. Most companies have barely started. Some do a little, but claim a lot, thus laying themselves open to charges of “greenwash.” Our technical and systems issues are unprecedented, but our biggest challenge, always, is us.

So start to look behind financial facades to see the physical reality of what we do. The transformation needed is so great that it amounts to redesign. Remediating excess consumption after it has happened is not good enough — expensive too. One can only go on from the present, devising operational methods that anticipate future problems and preclude them before they happen.

The goal of Compression is in short to greatly reduce global resource consumption while globally increasing human quality of life for everyone. It is a difficult challenge, yet it is possible.

To learn more about Compression Thinking, to download the free 55 page condensed version of the book “Compression” and extended footnotes, and to learn how to start thinking differently, visit Compression.org >

Website Launches Compression, Compression Thinking, Reduce Global Resource Consumption, Website Launches

John Robert (Bob) Browning, Jr. launched ISS Consulting to address the growing need to simultaneously renovate company processes and culture to boost the bottom line and gain market share. He needed both a memorable company brand and a flexible website format to show how his process works and explain the ISS Consulting difference.

Marketing Eco developed a strong logo for Bob’s new company that embodies his vision for his company utilizing the best of breed brand identity guidelines. The website Marketing Eco developed for Bob uses a modular format to give a visitors both an organized and visual walk through of his process using Wordpress and the modular sticky post method of organizing and displaying content and a blog-style back end content management portal.

About ISS Consulting:

Today, many companies large and small struggle to gain a competitive edge, failing to capitalize on the fact that they possess a vast, virtually untapped resource within their company walls. Companies with horizontally structured processes often overlook the individual work ethic and the innate human need to be both productive and responsible. By comparison, companies with productivity / gain share programs demonstrate over and over that true employee involvement contributes significantly to the whole health of the company by any measure.

“I founded ISS Consulting because I felt a burning need to help employees by making their working life far more than a simple pay check. Work is the opportunity to make a difference, to express individual creativity and innovation,” said Browning, President and Founder of ISS Consulting. “The ISS process, based on The Scanlon Plan developed by Joseph N. Scanlon in the 1930’s, has been proven to work in any company committed to its people. By tapping unutilized employee resources, the companies I have worked with, and others who believe in true employee involvement utilizing the Scanlon philosophy, see significant positive differences in their organization’s ability to compete, employees report happier and healthier work experiences, customer satisfaction improves, which all leads to a stronger bottom line and improved job security. I cannot think of anything else I’d rather do than help companies by involving their constituents in a way that benefits the customer, investor, and employee.”

Mr. Browning’s mission with ISS provides a proven means of company transformation through a tailored three step process. The process begins with an analysis of a company’s culture to assess potential for embracing gain share. Next, Mr. Browning and his team perform a deep analysis that lays the groundwork for fine-tuning the balance between customers, investors, and employees and creates a benchmark to measure change. After that, Mr. Browning uses over 30 years of experience across a broad array of business niches and company cultures to build a dynamic model for participation that includes productivity councils overseen and guided by a screening committee.

By helping companies implement a model tailored specifically to their company and culture, Mr. Browning has been able to help companies realize dramatic, measurable improvement in productivity and profitability while simultaneously providing their employees with higher levels of job satisfaction and a constant desire to produce at the highest level of efficiency.

“The Scanlon Plan is an innovative management process for total organization development. It consists of a set of assumptions about human motivation and behavior, general principles for the management of organizations based on those assumptions, and specific procedures for implementing these principles,” said Carl Frost, author, Changing Forever.

All organization leaders have the ability to light a match and tap the multitude of talented resources within their employees or remain in productivity darkness. ISS Consulting is well positioned to provide that match and help companies create an ongoing plan of participation and involvement for the long-term success of the enterprise.

Visit the ISS Consulting website >

Website Launches Blog Style Website, Website Launches, Websites