Marketing Eco (me)

If you’re at all like the gang at Marketing Eco, when a way to save energy takes only two clicks of the mouse button to implement, you’re all over it.

Hang on to your hats and get ready to to “click on” your energy savings, because by using Blackle as your browser’s home page and your default search engine you can make an impact, and we all know that even the small energy savings are important ones.

Here’s the scoop straight from Blackle.com:

How is Blackle saving energy?

Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle searches are powered by Google Custom Search.

Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.

How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “Blackle.com – Saving energy one search at a time”.

Have a look at our energy saving tips page for ideas on steps you can take to save energy or you can follow Blackle on Twitter and we will keep you updated with simple energy saving tips.

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit one of the many great blogs dedicated to environmental awareness.

If you haven’t changed your browser’s default home page before, Blackle has instructions embedded above to set Blackle as your home page.

Thanks to Eco Scout, Marketing Eco has “clicked on” energy savings for each ME computer. We’d love to hear how many people are already on board with Blackle, and how many of you give two clicks for sustainability by visiting http://www.blackle.com now.

Eco Scout, Project Eco-Office, Saving Energy Eco Scout, Project Eco-Office, Saving Energy

We’re extremely thrilled to announce the launch of Tami Briggs’ new book, Women as Healers: Voices of Vibrancy, and the website Marketing Eco created for Tami to help take the book on an exciting social media journey.

Tami found the fittingly vibrant photo that graces the cover of the book and companion CD and Marketing Eco designed the website header and companion graphics to compliment the book’s design and further communicate Tami’s vision.

The easy-to-use website content management portal has been pivotal, enabling Tami and the talented developer already managing her previously-created shopping cart secure access to add content and code at any time, from anywhere with Internet access.

What the Book is About

Here’s the scoop about the book’s content straight from the Women as Healers website along with an iPhone snapshot of the book and CD just after it arrived at Marketing Eco:

Women as Healers: Voices of Vibrancy is Tami Briggs’ newest book. From Nebraska to the Netherlands, India to Iran, and Serbia to South Carolina (and many other U.S. states), the 31 women featured are all gifted healers. As they share their stories, they give us many insights on how to help heal the world. Some work for corporations and institutions; many of them are self-employed. They are from all walks of life, doing extraordinary things to help make our world a better place. In this book you will read about life-changing experiences from authors, artists, consultants, nurses, educators, leaders, and therapists – creators all.

Many of the contributing authors have suffered great tragedies and losses, yet they demonstrate to all of us resiliency and great strength. They are pioneers – powerful, spiritual and spirited. You will likely see yourself in many of these women’s heart-warming and touching stories. As they reflect on and share their journeys of healing, they model taking risks, beating the odds, being of great service, making significant differences in the world, and living their passions.

A Marketing Eco Reader Experience

When the book and CD arrived by post yesterday, Kari Havir (Principal, Marketing Eco) dashed off with a beaming face and the copy of the book to her favorite garlic-scented restaurant, La Grolla. Kari had everything positive to say about her shared reading experience. Here’s the scoop:

I was so exceedingly thrilled when the book arrived that I just had to show it off immediately. I had a vision of delving into the book with a plate of my favorite cuisine and the happy chatter of contented people surrounding me. I know, you’re probably thinking you’d rather snuggle in under a warm lap blanket and read at home, however there was something about this particular book that made me want to share the experience while in the moment.

I sat down with a glass of wine and La Grolla’s marvelous bread and started reading. One of my very favorite La Grolla people, Rachel, waited on my table last night. When I confessed with a wobbly smile that I was so moved by the first story I was reading, she only half-jokingly gave me a few drink napkins just in case I needed them. I had happy, tear-filled eyes more than once, but I’m not shy about having those in public. Any piece of literature, art, or performance media that can move me to tears while sharing that experience with others is hands-down on my list of favorite things.

As I read on while enjoying a scrumptious plate of mixed seafood, I was again conscious of how wonderful the setting was for my personal experience with the book. The combination made for an absolutely lovely evening.

I am really looking forward to snuggling in for the rest of the book with Tami’s harp music playing in the background to complete the experience. I’ll definitely write an update when I complete my reading journey and share more about this fantastic project, so stay tuned for my follow up piece.

And Now, the Actual Website!

Marketing Eco is proud to point you to www.womenashealers.com where you can hear Tami’s harp music and learn more about the book project.

Call for Reader Responses

Marketing Eco would love to know where you take your Women as Healers: Voices of Vibrancy book copy and how you share your reading experience, so please feel share your book adventures and photos by submitting a comment.

Stay tuned to WomenAsHealers.com for further updates as Women as Healers: Voices of Vibrancy book adventure roles out!

Paperless Collaboration, Website Launches Collaboration, Website Launches