Marketing Eco (me)

Per Eco Scout, it’s true as long as the site meets strict quality criteria, fills gaps in educational content, and is approved by the EEWW.

Here’s the scoop on criteria and how to submit your Web site straight from the EEWW:

The EPA Environmental Education Web sites make quality environmental education materials more accessible to Kids, Middle School Students, High School Students and Teachers. The EPA’s Environmental Education Web Workgroup (EEWW) evaluates sites to determine whether they are appropriate to be included as links on EPA’s environmental education portal pages.

Read the linking criteria to determine if the site you are proposing may be included in any of the portal sites. The site will not be selected if it:

• Promotes commercial activities
• Promotes political organizations
• Engages in advocacy
• Is not fact based and neutral

[Reference: Above information from http://www.ttemidev.com/eewwRev/]

Our audiences

We design our environmental education portals for specific target audiences. (Grades and ages may vary for certain content.)

Our Environmental Education Portal Web sites
Site	Audience	We link to:
Environmental Kids Club	grades pre-K-5 or ages 4-10	we link to EPA sites, other federal, state and local government sites, and educational sites (e.g., museums, educational institutions)
Student Environmental Center	grades 6-8 or ages 11-13	we link to EPA sites, other federal, state and local government sites, and educational sites (e.g., museums, educational institutions).
High School Environmental Center	grades 9-12 or ages 14-18	we link to EPA and other government sites, educational sites, and some non-government sites.
Teaching Center	classroom, home school, or non-classroom instructors for youth grades pre-K-12 or ages 4-18	we link to EPA and other government sites, educational sites, and some non-government sites.

[Reference: Audience information, method of evaluating sites, and more details regarding criteria can be found on http://www.epa.gov/teachers/criteria.htm]

Per Eco Scout, submit a site for EEWW review at: http://www.ttemidev.com/eewwRev/

Eco Scout has been watching for updates to the Federal Trade Commission (FTC) "Guides for the Use of Environmental Marketing Claims" and noticed that the FTC updated eCFR Title 16, Part 260 on July 1, 2009.

Stay tuned! Eco Scout will stay on the trail of this e-CFR and keep you in the loop regarding all future FTC changes big and small. Even though this recent update by the FTC wasn’t much to squawk about, as the FTC continues to hold hearings and gather information we expect to see changes in the regulation of environmental marketing claims.

TITLE 16–Commercial Practices
CHAPTER I–FEDERAL TRADE COMMISSION
SUBCHAPTER B–GUIDES AND TRADE PRACTICE RULES
PART 260–GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS

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